Atriopelago

Guests book directly, the season doesn't sell itself. We run your marketing end to end.

We run the marketing of a small tourism property from A to Z: Meta Ads, short videos, bilingual website, social and a monthly report. You pay for the outcome — direct inquiries, visibility beyond Booking, your own brand online. The website is just one of six pieces we set up.

Meta Ads (Facebook + Instagram)Short films and seasonal graphicsBilingual website for international guestsSocial media + monthly report
What we usually see

Small-property marketing is asleep: dead social, no ads, Polish-only website — and the international guest books via Booking.com (with 18% commission).

  1. 01

    Nobody ever launched Facebook or Instagram ads, so inquiries outside high season are basically zero — everything rides on Booking and its fee.

  2. 02

    Social media is asleep: last post six months ago, no short videos, no seasonal graphics. A guest checks the profile and sees a property that 'probably doesn't operate anymore'.

  3. 03

    Website is Polish-only — a German or Scandinavian guest bounces in 5 seconds because they don't understand who you are and who the stay is for.

  4. 04

    The inquiry path is hidden or unclear. A guest who wanted to book directly ends up back on Booking — because they couldn't find your form.

  5. 05

    Nobody measures what works. Money goes out on promotion, but nobody knows if it brought anyone in. No report, no decision, no growth.

Who it is for

For small owner-operated tourism properties.

Boutique hotels
01

Boutique hotels

4-12 rooms, international guests, seasonal sales. We set up Meta Ads, seasonal content and a bilingual website so the direct inquiry comes to you, not just through Booking.

Yacht charters
02

Yacht charters

Guests buy the day, the trust in the operation and the emotion of the trip. Short films in Meta + IG campaigns sell that faster than a phone call.

Villas and seasonal stays
03

Villas and seasonal stays

4-12 unit properties, often owner-operated. Offline they have quality — online they need marketing: ads, social, bilingual website, report.

What you get

Full property marketing: ads, content, website, social, report — in one place.

01

Meta Ads (Facebook + Instagram): pixel setup, seasonal campaigns, monthly optimisation and report

02

Short films 15-30s for ads and social — from your materials or AI-generated

03

Seasonal graphics and Instagram / Facebook posts — publishing calendar done for you

04

Bilingual website, 5-7 sections, written for international guests (not machine translation)

05

Direct inquiry path: form, WhatsApp, email, online booking calendar — the guest contacts you directly, not through Booking

06

Monthly report: what it cost, what worked, what we change next month

07

AI in our workflow (short films, photo retouch, copy assistance) = faster production and lower price than a classic agency. Strategic and editorial decisions — always human (Kuba + Bartek).

Positioning

Why Atriopelago — in three sentences.

The gap Profitroom left

Profitroom abandoned 4-12 room properties in 2022 — they pivoted to 40+ room hotels. Hotres runs booking engines without marketing. Useme freelancers use Google Translate. Atriopelago sits in the gap.

Mechanics, not promises

We don't promise a specific number of bookings — that depends on your offer, price and season. We promise mechanics: how many ads, how many creatives, how many reports. You pay for a testing system, not for luck.

Fair-exchange early bird

First 5 Package B clients before 31.08.2026 pay 4,500 PLN instead of the 4,500-6,000 scale range. You get a better price, we get proof — honest > flashy.

Packages

Three entry points — from a test to a full-year marketing partnership.

Package A — Is it even worth it

1,200-1,500 PLN net

1 week

A marketing test for your property. We don't rush into a year-long campaign — we check whether a guest reacts to your offer at all before you spend bigger money.

  • Mini-landing PL+EN for one test campaign
  • 5 Instagram / Facebook graphics (seasonal, ready to publish)
  • 1 short film 15-30s (AI-generated or from your materials)
  • Meta Ads test 7 days (setup, campaign, optimisation — ad budget paid separately)
  • Report: what worked, what didn't, whether to keep going
Send property

Package C — Yearly marketing partner

2,800-3,800 PLN / month + ad budget separately

min. 6 months

One number to call when it's about marketing. We run ads, social, content, SEO and email all year. You take care of the guests.

  • Bilingual website + ongoing updates (offers, seasons, prices)
  • Meta Ads: management + optimisation + creative testing
  • Organic social: 8 posts + 2 reels per month on Instagram / Facebook
  • SEO content: 1 blog post per month PL+EN (long tail, off-season traffic)
  • Email automation: guest welcome, seasonal offers, post-stay follow-up
  • Monthly report + 1h strategy call
  • +5% commission on confirmed direct bookings (UTM + Meta Pixel attribution, settled quarterly)
Send property
Process

Short process, clear outcome.

01

15-min call

We ask about the property, season, budget and goal. No sales pitch — we say upfront whether it makes sense.

02

Brief and strategy

We set positioning, guest profile, channels (Meta Ads, social, website, email) and monthly KPIs.

03

Campaign production

We write PL+EN copy, produce graphics and short films, build the website, configure Meta Ads and pixels.

04

Launch and optimisation

We launch the campaign, monitor it daily in week one, report monthly, change what isn't performing.

References

First projects. Full hospitality case studies launch with our first clients.

Zanzibar Yachtfun × ITAKA
Catamaran charter / sponsorship pitch — shipped

Zanzibar Yachtfun × ITAKA

We designed and deployed the Felix Finis brand-sponsorship pitch on Netlify and sent it to ITAKA. Charter PL+EN site in production. Live: itakapresentation.netlify.app

Pitch deck — design + deployHosted on Netlify, sent to ITAKACharter PL+EN site in production
View live pitch ↗
Tiande Boutique Hotel
Boutique hotel / Zanzibar — print delivered

Tiande Boutique Hotel

We designed and delivered printed collateral — roll-up and flyer for a travel fair. Digital marketing in preparation.

Roll-up + flyer for travel fair — deliveredB2B print-ready collateralDigital marketing in preparation
Video direction

The videos can arrive later. The page already knows where they go.

12s hero loop

Arrival

Entrance, reception, first sense of place

15s social reel

Stay

Room, light, detail, breakfast, rhythm of the day

9:16 ad cut

Decision

CTA, seasonal offer, inquiry path

Entry

Book a free 15-min marketing call

No sales pitch. We ask about the property, season, budget and what you actually want to achieve. After the call you know which package (A, B or C) fits your moment — or whether it even makes sense to start now.

Property linkProperty typeSeason / sales windowWhat is most urgentEmail or phone
Send — we reply within 24h

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FAQ

Common questions

Do you run Meta Ads (Facebook + Instagram)?

Yes. Pixel setup, seasonal campaigns and monthly management are standard in Packages B and C. In Package A we run a 7-day test to check if it's even worth going further.

Do you manage social media?

Yes — in Package B we plan the season, in Package C we run social monthly (8 posts + 2 reels). Package A includes 5 starter graphics.

Can I get just the website, without ads?

Yes. Package A includes a mini-landing and is a good test before committing to a full campaign. Honestly though: a website alone, without ads or social, won't earn — because the guest needs to find out it exists.

What about the Meta Ads budget?

You pay the ad budget directly to Meta. Recommended: 300-500 PLN net for the 7-day test (Package A — optimal 600-1,000 PLN for better results), 500-1,500 PLN / month for a seasonal property (Package B), 1,000-4,000 PLN / month retainer (Package C). Without budget the campaign has no way to run.

Do you promise more bookings?

No. We promise the mechanics: ads bring traffic, content holds it, the website convinces, the inquiry path shows where to write. How many bookings that gives depends on your price, offer, season and competition — we don't control or guarantee that.

What about website hosting?

Hosting is included in Package B (12 months) and Package C (entire engagement). After that it's 39 PLN / month or we migrate to your own domain.

What do I need to provide?

Property / listing link, current photos (if any), guest profile, seasonal plan, access to Meta Business or permission to create one, decision-maker's contact.

What if I have no video material recorded?

We generate short 15-30s AI films or build them from your photos. For a property in production, 3-5 good photos are enough to start a campaign.

Competitors offer a website for 1,500 PLN on Webwave or Wix — why is yours more expensive?

Because we don't sell a website. Webwave/Wix is DIY: you pick a template, write copy yourself, use Google Translate for EN, no ads, no social. We sell a marketing cycle — the PL+EN website is ONE of 6-8 elements, the rest is Meta Ads, social content, reports, optimisation. If your guest is only a Polish tourist for 2 nights — Webwave is enough. If you want international guests and regular direct inquiries — Webwave is a start, not a destination.

Do you have a portfolio?

We have shipped deliverables: for Zanzibar Yachtfun we designed and deployed the Felix Finis brand-sponsorship pitch on Netlify and sent it to ITAKA (live: itakapresentation.netlify.app), with the PL+EN charter site in production; for Tiande Boutique Hotel in Zanzibar we designed and delivered printed collateral — a roll-up and flyer for a travel fair. Full hospitality case studies will be published with our first 5 Package B clients before 31.08.2026 — that's why they get the early bird 4,500 PLN instead of the 4,500-6,000 scale range. Fair exchange: you get a better price, we get proof.

Can I negotiate the price?

Package B early bird (4,500 PLN) is already our negotiation — without early bird, for a larger property, the price goes to 5,500-6,000 PLN. If 4,500 PLN is too high, we propose Package A for 1,200-1,500 PLN (a one-week test). The A amount is credited 100% to B on upgrade within 30 days — you lose effectively 0 PLN on A, you get an answer whether marketing is worth investing in at all.

How long have you been operating?

Atriopelago as a brand launched in May 2026 as a specialisation of Pelago Studio — a company that's been doing marketing for hospitality and charters for a while (Zanzibar Yachtfun, Tiande Boutique Hotel). We spun out Atriopelago specifically for small properties 4-12 rooms and charters 1-3 vessels — the segment that Profitroom officially abandoned in 2022 (they pivoted upmarket to 40+ rooms), Hotres serves only with a booking engine without marketing, and Useme freelancers do it cheap without strategy. Honest > flashy: we build case studies together, you get a better price, we get proof.

How do payments work?

Package A (test) — 100% upfront on signing. Package B (season) — 50% on signing, 50% before publication. Package C (retainer) — invoice at the start of each month, payment in advance. Payment terms: 7 business days per invoice. VAT invoice with your tax ID. EU client — reverse charge VAT mechanism. The 50% upfront for Package B is non-refundable from the day work starts (we begin on the signing day). The Meta ad budget is always paid separately from your own card to Meta Business Manager — we don't mediate cash flow.

How fast do you respond?

Email and Slack: 1 business day (Mon-Fri 9-17 CET). Critical bug post-launch (site down, ads paused, Pixel not firing): 2 business days to fix. Discovery call → proposal: 2 business days. Package C clients (retainer) get priority response — 1 business day on everything, plus a 1h strategy call per month.

Are the prices net or gross?

All prices on the page are net, add 23% VAT (Poland). Package A gross: 1,476-1,845 PLN. Package B early bird gross: 5,535 PLN (4,500 PLN × 1.23). Package C gross by scale: 3,444 / 4,059 / 4,674 PLN/month. **VAT-exempt clients in Poland (small guesthouses without VAT registration)** — gross is your real cost, since you can't recover VAT. **EU clients** — reverse charge, you pay VAT in your country. **Non-EU clients** — 0% VAT (service export).